Glossary

The TV data industry is full of specialist terms and phrases

26 hour time - some countries have a broadcast day running from 02:00 to 01:59 (aka 25:59) the following day
27 hour time - some countries have a broadcast day running from 03:00 to 02:59 (aka 26:59) the following day
30 hour time - some countries have a broadcast day running from 06:00 to 05:59 (aka 29:59) the following day
Audience - the number of people in the audience category viewing a given minute, transmission or interval. This is often expressed in thousands or millions
Audience category - a grouping of individuals by a given demographic - e.g. females, or > 18 years old or housewives
Break - see interval
Break data - see interval data
Broadcast day - a calendar day who's start is not necessarily 00:00. Many countries start their broadcast day at 06:00 and continue until 05:59 (aka 29:59) the following day
Channel - see station
Consolidated viewing - viewing that includes playback of recordings up to a specific number of days after it was originally broadcast. e.g. consolidated 28 includes live, VOSDAL, and recorded viewing from the time it was first broadcast until 28 days after broadcast
Household - a home who's viewing has been recorded or estimated
HUT - this is the %'age of households in the universe (total tv / universe) see also put
Impact by time - see minute data
Interval - a period of time on a given channel on a given date when there is non-programme material being shown (see also spot and break)
Interval data - (see also spot)
Live viewing - viewing at the time a minute/transmission/interval was broadcast
Minute data - the average audience on a given channel (or pseudo channel) at a given date and time (see also ibt)
Panel - a group of individuals who have their TV viewing recorded to enable estimations of the national/regional viewing of all individuals
Person - an individual who's TV viewing has been recorded or estimated
Programme - see transmission
Programme data - see transmission data
PUT - this is the %'age of total tv of the universe (total tv / universe) see also hut
Rating - see tvr
Recorded viewing - viewing of recordings up to a specific number of days after it was originally broadcast. e.g. recorded 7 includes viewing of a programme on the day after it was first broadcast through to 7 days after broadcast
Reach - the number of individuals who have watched a number of consecutive minutes of a given programme/channel
Share - this is the %'age of the total viewers (audience / total tv) that are watching a given minute, transmission or interval
Spot - see interval
Spot data - see interval data
Staggercast - a channel that is broadcast a fixed duration after it was originally broadcast - often 1 hour after
Station - a monitored station which can also include pseudo stations where more than one station is combined (e.g. +1 channels) (see also channel)
Telecast - see transmission
Thousands - see audience
Total TV - the sum of all station viewing for an audience category for a given period
Transmission - a broadcast of a programme on a given channel at a given date and time (see also telecast)
Transmission data - the viewing figures for one or more transmissions (see also programme data)
TVR - Total Viewing Ratings - this is the %'age of the population (audience / universe) that is viewing a given minute, transmission or interval
Universe - the number of people falling into the audience category in the country/region at this time. This is often expressed in thousands or millions
Viewing figures - each of the measures (audience, total tv, universe, tvr, share, hut, put) that can be expressed about a given minute, transmission or interval
VOSDAL viewing - viewing of a playback of a piece of content that was broadcast earlier in the same broadcast day often by the means of pausing live television
Weight - for viewing estimated based upon a panel of individuals - the multiplier for a given individual that is used to estimate a national/regional figure of similar individuals